By Pingali Venugopal,Ram Kaundinya
Agri-input businesses have performed an important position in reworking the post-Independence “ship-to-mouth” Indian economic system, depending on meals grain imports, right into a self-sufficient economic system. even though agricultural productiveness is declining and environmentalists are wondering using agri-inputs, Indian agriculture can't put off agri-inputs. This ebook, after figuring out the prior coverage surroundings, agri-input advertising and marketing, and merchandising suggestions of either the govt. and personal businesses, indicates frameworks for agri-input advertising businesses to align their thoughts to the recent target of sustainable agriculture.
The booklet will function a textual content for college students within the agribusiness administration programmes and likewise as a consultant for practising managers and coverage makers.
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Agri-input Marketing in India by Pingali Venugopal,Ram Kaundinya